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In response to the paradigm of surveillance I invented the term “Proveillance”. Proveillance takes a positive approach to gathering information, in which the observer simply asks the subjects for information in person. This avoids the negative power dynamics of surveillance. RCMA is a rubber trading group which had some communication problems between its European and Asian offices. I applied the techniques of Proveillance to find out what was wrong.
RCMA buys rubber from producers (mainly Asian) and distributes this rubber to clients worldwide. Although RCMA is a tiny group compared to such giants as Monsanto or Bechtel, it is a participant in the corporate arena and displays many characteristics that are earmarks of corporate culture.
One of these characteristics is the battle over cultural values. In a highly competitive market, someone may decide to do business with you or not based on culturally expected behaviors. In turn, these decisions influence other businesses to re-evaluate their cultural position and adjust – either to cater more to the crowd or to stake out a niche – with the goal of catching more clients. Ultimately, these battles over values (termed “Culture Wars” by the GOP) have a huge impact on us, since the victors have the power to protect their system of beliefs in the public sphere.
At a time when more and more symbiotic, relationship-based cultures are crumbling under the influence of consumer culture, the outcome of these struggles is critical to the future of the environment, individual autonomy and traditional cultures worldwide.
Analu
Lopez is a Chicago-based artist who works in the media of photography.
Analu grew up in the Valley of South Texas, along the border town of Los Fresnos.
The majority of her family comes from working class backgrounds. She is third
generation Mexican living in the United States but first generation to attend
college. Her photographic work ranges from Social Documentary, Digital Manipulations,
photographic essays, installations, to intimate portraits which explore the multi-dimensionality
of the Latino experience in the United States. Aside from being published in “The
best of College Photography,” Ms. Lopez has been a featured artist in “Que
Ondee Sola,” a 31 year old Puerto Rican/Latina/o monthly student magazine
based out of Northeastern University Chicago. She exhibits work widely throughout
her community of Little Village and Chicago. She is currently finishing her Bachelors
in Fine Art Photography at Columbia College Chicago and will pursue a career
in education specializing in “Curriculum building,” which will focus
on teaching through photography in an alternative environment. [1] Gloria Anzaldua
was an internationally recognized cultural theorist and Creative writer
from South Texas which sadly passed on into Mictlan May 15, 2004. I am
quoting from her 1987 book entitled, “Borderlands/La Frontera: The
New Mestiza.”
[2] Mexica relates to the people who founded a civilization in the middle of
a lake during the 14th century in the basin of Mexico. The Mexica are commonly
referred to as the "Aztecs", but that is a generic term and now most
commonly known as the "Mexica" ("x" pronounced as "sh",
as in "should"). In time, they became the new Rulers in the Earth
in Mexico. They conquered the Toltecs, and after they in turn were conquered
a hundred and fifty years later, some seven generations into their rule, by
bearded white men from the East. Their medicine men called the foreigners “Children
of Quetzalcoatl.” Today they are a part of the collective tribes we know
as Mexicans and Chicanos.
Polvo
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Chicago, IL 60608
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hours: saturdays from noon-5pm or by appointment
